The Good Revenue podcast.
Modern business culture is geared towards the immediate over everything else. But the companies and leaders who win do things differently.
The latest.
Deep dives.
New to Pricing? Why It Should Be Top Priority.
Pricing is so much more than a price point. If you only look at contracts, competitors, and short term fixes like AI, you miss need, value, and willingness to pay insights which solves for your revenue goals, product roadmap, & go-to-market strategy.
How & Why Thought Leadership Works
Thought leadership is additive, newsworthy, and educational. It changes mindsets. That’s why it’s not enough to push your product and just call it “thought leadership.” Buyers are smart. Build a data-backed thought leadership program and reap the rewards.
Buyers Hate How We Sell - Let’s Fix It.
Our meta analysis of B2B buyer trends shows customers universally don’t want to talk to sales teams until the very end of the process, if ever. To win, go-to-market teams need to adapt to effectively influence customers who won’t engage & aren’t trackable.
Good Revenue is Worth More Than Bad Revenue
Good revenue benefits the business in both short & long term. Bad revenue deals look nice in the short run, but they have a long-term and/or hidden cost that outweighs the short-term benefit. Learn how a unifying framework drives profitable growth & scalable business models.
Segmentation Matters (Personas & ICPs Don’t)
Customers don’t all have the same needs or purchasing power. Target segments help you prioritize limited resources, build better products, and communicate more clearly to your best-fit customers. Deliver more value to the customers who care the most about what you do best.
Must-listen interiews.
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Learn more about the power of pricing & packaging, why business models that align value closely with customers succeed, and how to build, sell, acquire, and integrate high performance companies.